About
A boutique practice, by design.
We keep our practice intentionally focused so every engagement receives close, senior attention.
Founder & Principal Consultant
Lorinda Gonzalez-Santana
Strategic Insight. Practical Solutions. Meaningful Results.
A Career Built on Seeing Possibilities Others Overlook
Lorinda Gonzalez-Santana is a business consultant, organizational strategist, educator, and experienced leader with more than 18 years of experience helping organizations solve complex challenges, strengthen operations, and create opportunities for sustainable growth.
Her professional experience spans business consulting, organizational development, healthcare operations, workforce management, strategic communications, professional education, and project leadership. She has worked with organizations across healthcare, construction, automotive services, professional services, education, and the nonprofit sector.
Lorinda has built her career around recognizing the underlying problems that often go unnoticed. She believes meaningful organizational improvement begins by understanding the people behind a business, the challenges they experience, and the systems that influence their daily work.
Her approach combines careful investigation, strategic thinking, and practical implementation. By listening to business owners and employees, examining existing processes, and evaluating organizational performance, she develops solutions designed to improve efficiency, strengthen teams, and create lasting improvements.
$60M+
in secured grant funding contributed to
5,000+
professionals trained
1,000+
workshops delivered
Experience
Leadership & Professional Experience
Lorinda is the Founder and Principal Consultant of RLJS Consulting LLC, a consulting and professional education firm serving organizations across the United States. Since 2024, the firm's consulting and training activities have reached more than 400 organizations.
From 2009 through 2023, Lorinda worked with Grants Ink, where her responsibilities encompassed consulting operations, organizational strategy, team development, client relationships, and project leadership.
Her experience includes recruiting, training, and managing distributed teams of employees and independent contractors, coordinating complex client engagements, developing internal operating procedures, overseeing deliverables, and maintaining service quality across multiple projects.
Her earlier professional experience includes healthcare workforce coordination, recruitment and onboarding, employee training, medical office administration, human resources support, business systems development, and professional writing.
Lorinda has also served as a volunteer business instructor and advisor through SCORE, providing guidance to entrepreneurs and organizational leaders on business planning, organizational development, and operational readiness.
These experiences have given her a broad understanding of how organizations function, from executive decision-making and business strategy to the everyday systems and responsibilities that determine whether plans succeed.
Results
Business Transformation & Measurable Impact
Through RLJS Consulting, Lorinda works with business owners and leadership teams to identify operational inefficiencies, improve management systems, strengthen workforce capabilities, and implement practical solutions.
Selected client-reported outcomes include:
40%
increase in revenue at a medical spa over six months, alongside an approximately 5% increase in operating expenses.
60%
increase in client caseload at an independent psychology practice without increasing the clinician's working hours.
40%
increase in projects secured by a commercial construction company over 12 months.
85%
of previously difficult-to-staff complex cases successfully staffed at a home healthcare agency.
Her engagements have also involved modernizing medical billing processes, improving employee training and retention, restructuring administrative responsibilities, and helping businesses develop stronger financial and operational systems.
Lorinda's work extends beyond delivering recommendations. Depending on the engagement, she may lead implementation initiatives, advise executive teams, coordinate specialized professionals, or help staff adopt new processes.
Her objective is to create organizations that operate more effectively, rely on stronger internal systems, and give business owners greater freedom to focus on their priorities.
Access & community
Bilingual Consulting & Community Commitment
Fluent in English and Spanish, Lorinda is passionate about making professional consulting and business education accessible to entrepreneurs and organizational leaders from diverse backgrounds.
Through RLJS Consulting and its affiliated Remy's Consulting brand, services are available in both English and Spanish.
She has a particular commitment to supporting Latino-owned and Latino-led businesses, recognizing the importance of culturally informed communication, accessible professional resources, and meaningful opportunities for business growth.
Her experience includes working with entrepreneurs, business owners, and organizations serving English- and Spanish-speaking communities.
For Lorinda, effective consulting begins with understanding people. Language and cultural awareness are essential parts of building the trust and communication necessary for lasting professional relationships.
Education
Education & Professional Development
Master's degree, New Media and Marketing
Southern New Hampshire University
Bachelor's degree, English, Writing and Rhetoric — minor in Healthcare Administration and Healthcare Technology
Florida Atlantic University
Associate in Arts
Palm Beach State College
Lorinda holds a Master's degree in New Media and Marketing from Southern New Hampshire University, where her graduate studies encompassed strategic communication, marketing analytics, consumer behavior, digital marketing, communication for leadership, and emerging media technologies.
She earned a Bachelor's degree in English, Writing and Rhetoric from Florida Atlantic University, along with a minor in Healthcare Administration and Healthcare Technology.
Her healthcare and business studies included healthcare quality management, long-term care administration, managed care, healthcare information systems, medical terminology, accounting, financial management, and healthcare marketing.
She also earned an Associate in Arts degree from Palm Beach State College.
Her academic background brings together business strategy, communication, research, technology, and healthcare administration, providing a multidisciplinary foundation for her consulting and leadership work.
Recognition
Professional Recognition
Lorinda's professional expertise and entrepreneurial journey have been featured by SUCCESS Magazine, NBC South Florida, SCORE, and CanvasRebel, with additional professional recognition and involvement through organizations including American Express, the National Disability Institute, and the U.S. Small Business Administration.
Beyond the office
Beyond the Office
Lorinda lives in Miami, Florida, with her husband, where they enjoy boating and spending time on the water.
An artist at heart, she loves painting, reading, traveling, exploring new places, and immersing herself in nature. Whether she's creating something on canvas, discovering a new destination, or enjoying a quiet afternoon on the water, she values curiosity, creativity, and the freedom to experience life beyond work.
That appreciation for life outside the office influences the way she approaches consulting.
Lorinda believes a successful business should do more than generate revenue. It should create opportunities for the people behind it to enjoy their lives, pursue their interests, and spend more time doing what matters most.
For her, helping a business operate more efficiently isn't simply about improving numbers. It's about creating breathing room for the people who make that business possible.
How we work
Clarity before activity
We define the real problem precisely before proposing solutions.
Structure that serves people
Systems should make good work easier, never heavier.
Follow-through
A plan is only as valuable as its implementation.
"Understand the people. Uncover the real problem. Build solutions that work."